Men didn’t just make up an estimated 95% of the site (once you discount all of the fake accounts and sex workers from the female profiles). They were also the only ones paying to use it. They had to pay to join, pay to send messages, pay to make sure women saw their messages first, and pay to open messages that were sent to them.
Women could use the site for free.
Let’s just think about that for a moment. Women could use this site for free – while men had to pay a small fortune – and yet they were outnumbered 20 to 1.
Why is this?